Category Archives: Social Business

Syl’s Stance: How Leaders Stand Out in Doldrum Market

Business leaders at all levels have an opportunity to rethink and engage everyone in your ecosystem for the good. Here are five areas to consider and to act upon.

1. Give more care to your existing customers. Anticipate. Call. Visit. Find out what would help them in this economic environment and find ways to help on a business or personal basis.

2. Give more care to your employees. Help them develop new skills as individuals and groups. Listen to their ideas. Consider new service lines or product lines. Find ways to improve customer experience, product quality and profitability by making smart, low cost or no cost innovations with a group effort – nurturing camaraderie and moral along the way.

3. Take time to reflect on your own situation – from a business and personal standpoint. How might I improve in terms of setting goals, aligning my team, managing my priorities and time, and fostering a ‘to innovate’ culture? Where might I give energy for self development for physical, mental, emotional and spiritual improvement?

4. Consider employees family situations, including extended family needs in these rough economic times, as well as those of key suppliers and customers. Are there ways to help people? Live your values and contribute as a member of the social communities which touch your people, product or ecosystem.

5. Consider how you might reposition your product, service or company. Are there ways to outflank or stand above your competition? You might use some resources to do some competitive intelligence. Or consider following specific persons through social media or connecting more in business networking circles. Share insights and suggestions. Strengthen the relationships outside of the sales context.

By such intentional efforts to sharpen and care for yourself, your employees and other stakeholders in your business and personal ecosystem you will build value and meaning for all.

Be well,
Syl

© Strategy Dynamix, LLC All Rights Reserved

What is your perspective?  Please share your thoughts in the comment section below.

About the Author
Sylvester (Syl) Di Diego, Managing Partner, Strategy Dynamix, LLC is a venture advisor and interim executive. Syl  has empowered hundreds of entrepreneurs and investors to successfully navigate the venture growth lifecycle. Learn more and connect with Syl at http://www.strategydynamix.com/aboutus/executives.php

“Syl’s Stance: Embrace Social Business Dialogue to Care for Customers”

I recommend social media for businesses as part of an integrated and coordinated communication and customer engagement program that encompasses all channels. Start small and evolve carefully – this is not about PR nor bombarding audiences with a new “social media’ tool. Instead, evolve and tweak your voice, as well as your level and type of engagement. Consider different expectations over time. Success metrics should also evolve – namely, awareness, interest, engagement, retention, new prospect/lead acquisition and then sales. Embrace the new digital community square as a necessary opportunity to share knowledge, provide help and get to know and respond to your customers in real time.

Business is in the next stage of digital evolution. In just 16 years we have moved from the static brochure-like websites to eCommerce ordering, online bank transactions and digital customer service (CRM) as the norm. Now we have entered the age of ‘digital dialogues’ – two-way, real time conversations, where the voice of the consumer and customer are even more important than the voice of business. Businesses no longer have to research or focus on groups in a contrived environment. We now have the means, and a mandate, to know and personalize our offerings and care for those whose needs we are in business to serve. Let us all embrace Social Business as a dialogue to better care and serve our customers.

Be well,
Syl

© Strategy Dynamix, LLC All Rights Reserved

What is your perspective?  Please share your thoughts in the comment section below.

About the Author
Sylvester (Syl) Di Diego, Managing Partner, Strategy Dynamix, LLC is a venture advisor and interim executive. Syl  has empowered hundreds of entrepreneurs and investors to successfully navigate the venture growth lifecycle. Learn more and connect with Syl at http://www.strategydynamix.com/aboutus/executives.php